• Samsung Knox Security:Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks unauthorized malicious apps or access to phishing sites. Lastly, Samsungs dedicated security team helps keep your TV safe with regular updates.

PurColor:PurColor expresses the content you watch in vivid colors. It enables the TV to express a huge range of colors for optimal picture performance that translates into an immersive viewing experience.

4K Upscaling:Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.

Boundless Screen:Samsung TV's sleek and elegant design draws you into the pure picture. Crafted with a minimalistic style with a boundless design, your screen looks stunning in every angle.

Adjustable Stand:Get an optimal viewing experience by easily adjusting the TV's Adjustable Stand. It's also just the stand for neatly fitting your Soundbar underneath.

Samsung TV Plus:No need to pay for another subscription when you get live TV channels and on demand movies and shows for free. Watch free TV channels that cover diverse genres like news, entertainment, sports and more - without other apps or a cable/set-top box.

Multiple Voice Assistant:Pick Bixby or Amazon Alexa to be the voice assistant you use to control your TV. For the first time, both are built into your Samsung TV to provide advanced control.

Motion Xcelerator:Experience a clear picture as Motion Xcelerator automatically estimates and predicts the movement between frames to improve the smoothness of your screen's motion.

Auto Low Latency Mode (ALLM):Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.